This summer, changing the world is as simple as buying a tube of toothpaste.
Communities In Schools and Procter & Gamble (P&G) kicked off the second annual GIVE Education campaign last week, a cause-marketing program dedicated to raising awareness of the dropout crisis and helping students graduate. GIVE Education’s cornerstone is the P&G brandSAVER®, a coupon booklet you can find as an insert in your Sunday newspaper. For every GIVE Education brandSAVER coupon redeemed from the August 26 booklet, P&G will donate two cents to Communities In Schools.
That’s right! Every time you use a coupon from the August 26 brandSAVER to buy Duracell batteries, Febreeze, CoverGirl cosmetics, or other P&G products, you’re making a donation to Communities In Schools and aiding our mission to give students the resources they need to stay in school and achieve in life.
Two cents can seem like a paltry amount. But consider this: during the 2010-2011 school year, it only cost Communities In Schools $189 per student to change his or her world for the better. For $189, we were able to provide a student with health care, food, clothing, academic support, a mentor and whatever else the student needed to succeed. This is a situation where every penny really counts.
Not sure if your local newspaper carries the brandSAVER? Check out P&G’s handy search engine to see which papers will contain the coupon booklet this Sunday.
Utilizing the brandSAVER isn’t the only way you can make a difference. P&G is also offering an amazing rebate program: by purchasing $25 worth of participating brands, you can get a $5 rebate by mail. For every $5 earned by rebate, P&G will donate $5 to Communities In Schools! Learn more about the rebate program and participating brands here.
The power to change the world is coming in your newspaper this Sunday. Keep an eye out for the brandSAVER coupon book and get ready to go shopping.

