Chronicle of Philanthropy: Have you ever tried to explain to someone what you do for a living, and they respond with a look of confusion? It happens to the best of us, and in the world of nonprofit communications, it’s easy to fall into the trap of using technical jargon while trying to reach out to Facebook followers, blog readers and donors. On Tuesday, Chronicle featured a live discussion about this subject and how to create language for your organization that everyone can understand. The discussion featured advice from industry experts on how to write simply, while still respecting your audience’s intelligence, and provided lots of great tips.
New York Times: If you’ve been to a Target, Bed Bath & Beyond or Walmart this summer, you’ve undoubtedly seen the plethora of signs encouraging people to buy college dorm accessories. This New York Times article discusses how it’s become de rigueur for parents to buy their children all sorts of new, expensive things for college. But the truth of the matter is, many of the things young people take to college don’t need to be new – marketing campaigns have instilled in all of us a “keeping up with the Joneses” mentality when it comes to extra-long twin sheets and towels. Students should never feel like they’re going off to college unprepared if they or their family is unable to afford brand-new bedding, a microwave or a mini-fridge. College isn’t about the stuff you bring; it’s about the education and experiences you gain.
Education Week: The most recent data from the U.S. Census Bureau shows that in more than 900 counties across America, residents ages 65 and older outnumber school-age children. Educators in these communities are grappling with how to keep the older population engaged in local schools and how to support local budget requests. Many schools are reaching out to senior citizens with a grassroots approach. They are hosting brunches and Veterans Day activities, and sending educators to speak with people one-on-one about their role in helping children succeed.