Actor Matthew McConaughey exercising with a Communities In Schools student at the GIVE Education kickoff event.

Communities In Schools and Procter & Gamble (P&G) have joined forces for the second year of GIVE Education, a cause-marketing partnership. The campaign officially kicked off at Venice High School, a Communities In Schools of Los Angeles partner school, and actor Matthew McConaughey was on hand to show his support.

When not in the spotlight, McConaughey encourages students to lead positive and healthy lifestyles through his nonprofit, the j.k. livin foundation. Founded by the actor and his wife, Camila Alves, in 2008, the j.k. livin foundation frequently partners with Communities In Schools of Los Angeles to help young people get fit and have fun.

McConaughey took his foundation’s mission to heart at the kickoff event, exercising with Communities In Schools students by skipping rope, tossing medicine balls, and teaching students how to properly do a plank (core-strengthening pose).

Last summer, Communities In Schools and P&G launched GIVE Education campaign. Together, we educated consumers about how to solve the nation’s dropout crisis and help thousands of students achieve in school. The campaign helps deliver human, financial and community resources to students and their families served by Communities In Schools, including tutoring, mentoring, individual or family counseling, health services, food bank access, college visits and more.

With GIVE Education, you can help make a positive difference in the lives of students across America. Keep an eye out on our website, Facebook and Twitter accounts, and this blog in the coming days for details about coupons and rebate programs from P&G, where a portion of the proceeds will benefit our work in schools to help students succeed. Remember! The more you save, the more you give.