Over the past two weeks, I watched a lot of Olympics coverage. In every friend’s house and restaurant I visited, the television was tuned in to the world’s greatest athletic event. And I realized three things:
1. I really need to go to the gym more.
2. It’s impossible to stop watching synchronized swimming once you start.
3. Every other commercial break included ads for back-to-school sales.
The commercials, for stores such as Target and JC Penney, featured parents and children gearing up for the new academic year by picking out fun and brightly colored backpacks, folders and other school supplies.
And while the ads heavily promoted school supplies as being “cool” accessories featuring decals of the latest pop stars, many students cannot afford even the basic materials needed for school and rely on community supply drives. Not having items typically seen on back-to-school lists prevents children from working to their fullest potential. As budgets get tighter, schools are finding themselves unable to help families who may not be able to afford even the most basic of back-to-school supplies.
Communities In Schools knows how important school supplies are to a student’s success. Many of our affiliates work with local retailers to hold back-to-school supply drives and fundraisers so that every student in the community starts the new school year properly equipped to achieve their best. Some affiliates, like Communities In Schools of San Antonio, Communities In Schools of Seattle and Communities In Schools of Wilkes County, N.C., hold popular “Stuff the Bus” events. They work to fill an entire school bus with notebooks, pencils, rulers, backpacks and more.
During the Olympics, we watched thousands of athletes from around the world work their hardest to win the gold. As the new school year is about to begin, let’s help students win the gold by giving them everything they need to succeed.
Want to donate school supplies to students in your community? Find a Communities In Schools affiliate in your area to learn when and where supplies are being collected.