Arlington, Va. – Nov. 24, 2014 - Communities In Schools (CIS), the nation’s largest and most effective dropout prevention organization is teaming up again with Hudson Group, North America’s premier travel retailer, for a new campaign to help young people across the country stay in school.
The campaign, which kicks off this week, is designed to reach the millions of travelers who shop at Hudson Booksellers, Hudson, Hudson News and specialty retail stores in airports and commuter terminals (and online), inspiring them to change the picture of education in America.
As part of the campaign, Hudson Booksellers will:
The campaign represents a major expansion of a successful donation box program. Three years ago, Hudson set up donation boxes at their cash counters, encouraging customers to contribute their change directly to Communities In Schools. That initiative has already generated close to $1,000,000 in donations to CIS.
“We are extremely excited and gratified by this expansion of our collaboration with Hudson Group,” said Matt Heller, executive vice president of marketing and communications for Communities In Schools. “Hudson is one of our largest corporate contributors, and their in-store donation program has raised significant money to help support our students while providing great exposure for our Change the Picture campaign.”
Hudson Group CEO Joseph DiDomizio acknowledged the generosity of Hudson’s customers and pledged Hudson’s continuing strong commitment to Communities In Schools.
“I have visited schools and seen first-hand the work of CIS site coordinators who have literally changed the lives of children with something as basic as a warm winter coat, necessary school supplies or just something to eat,” said DiDomizio. “We are proud and happy to support CIS in their vital mission of keeping kids in school.”
Communities In Schools (CIS) is the nation’s largest organization dedicated to empowering at-risk students to stay in school and on a path to a brighter future. Working directly inside more than 2,300 schools across the country, we connect kids to caring adults and community resources designed to help them succeed. We do whatever it takes to ensure that all kids—regardless of the challenges they may face—have what they need to realize their potential.